B2B Lead Generation Via Search Marketing (Part I)
Feb 9, 2011 at 10:30am ET by Patricia Hursh According to a recent Marketing Sherpa report, the top 3 marketing challenges facing B2B marketers today are: Generating high quality leads Generating a high...
View ArticleB2B Lead Generation Tips (Part II)
Mar 10, 2011 at 9:05am ET by Patricia Hursh In my last article, we discussed B2B marketing challenges such as the need to generate high quality leads while driving a high volume of leads, and B2B...
View ArticleShould You Expect Sales-Ready-Leads From Search?
This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing....
View ArticleMy Search Rankings Are Great! But My Traffic Sucks! Now What?
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario? Below...
View ArticleDetermine The True Value Of Your B2B Search Marketing Program
B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations, or contact forms — you are likely not seeing the big picture in terms of...
View ArticleA Hiring Checklist To Find The Right B2B Search Marketing Agency
All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique...
View ArticleThe Fallacy of SEO Ranking Reports
How To Better Spend Your Time & Effort For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports. The conversation focuses on a significant short list...
View ArticleOptimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before &...
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can...
View ArticleB2B Lead Gen Solutions for Technology Companies
In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency). I’d like to take the concept of specialization one step...
View ArticleBeyond last-click attribution: Other success metrics you should be tracking
Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing...
View ArticleHow to Take Advantage of Bing Ad Extensions
Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. Specifically, as competition on Bing Ads search network continues to increase, it’s...
View Article4 Free Keyword Tools to Improve Your SEO Results
One of the most important elements of SEO is keyword research. As a business, it’s important to know how people are searching for your products and services so you can provide information that meets...
View ArticleInitial Thoughts on the Impact of Google Eliminating Right Rail Ads
At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most...
View ArticleKeyword Explorer – Moz’s New Keyword Research Tool
For quite a while, SEO’s have had limited options when it comes to keyword research. Most use a combination of Google AdWords’ Keyword Planner and manual searches to gather related search query...
View Article3 ways to improve B2B lead quality
Columnist Patricia Hursh believes that by working closely with sales, improving targeting and using the right qualifiers, B2B businesses can see greater returns from their marketing efforts. The post 3...
View ArticleImprove Lead Generation Results — Think Beyond the Conversion
Many marketer’s working to generate leads via digital channels get very focused on one single action; the website conversion. In my opinion, this viewpoint is too narrowly focused given the amount of...
View ArticleSmartSearch Marketing Lands Premier Google Partner Status
Company recognized by Google for expertise in search, display and mobile advertising. The post SmartSearch Marketing Lands Premier Google Partner Status appeared first on .
View ArticleStructured Data: Why It Must Be a Part of Your SEO Strategy
Structured data is one of the newest pieces of the SEO puzzle, yet it seems there is some hesitation to incorporating it into an SEO strategy. Yes it’s code-based, and a lot of SEO’s don’t have access...
View ArticleImprove B2B marketing results with Google Analytics
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. The post Improve B2B marketing results...
View ArticleCreating a Successful Call-Only Mobile Campaign
In February 2015, Google launched Call Only Campaigns. These campaigns allow marketers to exclusively target mobile devices and drive phone calls. In this post I share my tips for effective Call-Only...
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